Soap Fever

2026

With the Soviet Union’s dissolution dragging down the economy of neighboring Finland, the Scandinavian country was plunged in a period of protracted recession. And with no recovery in sight, a soap opera offered Finns a respite from the grim reality; the debut of The Bold and the Beautiful on television quickly amassed a vast and dedicated following, whereas the arrival of American idols in the country, on tour, elicited unprecedented frenzy.